How will you make money?

Our early access program helps us perfect our technology. As a small token of thanks for helping build a better web, our early Puritans will have access for free, for life.

At launch, we'll likely charge some small amount to pay our bills and fund future development.

We don't know the exact amount yet, but we intend for Puritan to be a world-class product at a very affordable price.

Will you sell ads like Brave does?

Absolutely not. We will never sell ads. Selling ads is part of the problem we are solving.

Is Google funding you?

No. We are beholden to nobody. We are self-funding Puritan.

Will you have an extension marketplace that anyone can add extensions to?

Third-party extension marketplaces are great as far as ideas go, but risky in practice.

Often, extensions become attack vectors for disreputable third parties to gain access to your private information and browsing habits.

As a significant security measure, we're electing to build in the most commonly-used extension features directly into the browser as first-party features.

"Massive spying on users of Google's Chrome shows new security weakness." June 17, 2020. Reuters.

Where did the idea for Puritan come from?

As former Google engineers, we believed in the potential of the internet, but felt it was being corrupted to sell user data and ads.

We had a vision of the future we still believe in—a vision of an informative internet; an internet built for connection and betterment, instead of an internet built to delivery annoying ads and distracting clickbait.

So we started building that vision.

The result is Puritan: the honest browser for smart people.

Will you ever sell my information?

Never. We will never sell your information to anybody.

We stand firmly against internet giants' selling of information of private citizens.

Who should use Puritan?

Not everyone.

Let's be honest: our competition is free. Even though major browsers don't come with intelligent content filtering, it's hard to beat free.

We can't win everyone. Puritan is for those who value their attention and privacy.

Puritan is for those who want more signal and less noise in their daily life.

Puritan is for those who are dissatisfied by the status quo yet hope for a better future.

Will you let advertisers pay to bypass your blocking software?

Never. We think that is dishonest, low-integrity behavior.

We denounce backdoors, and we will always denounce backdoors.

What if your machine learning model blocks content I actually want to see?

We highly tune our clickbait and fraud protection machine learning models to avoid false positives, but from time to time, we may misclassify content.

To further reduce false positives, we developed our proprietary Entity Reputation Score.

However, even with our Entity Reputation Score, sometimes content will not be score as very clearly fraudulent. In these more borderline cases, we elect to overlay a warning on the flagged content and give you the option to dismiss the warning and view the flagged content, or open the page in another browser.

What is the Entity Reputation Score?

Our proprietary Entity Reputation Score boosts informative websites and penalizes junk websites.

For example, The Economist tends to write high-quality content and scores higher; Buzzfeed scores lower. Our state-of-the-art content filtering algorithms are stricter against lower-scoring websites and effectively take into account their historical reputation.